{"id":3592,"date":"2021-01-10T18:16:45","date_gmt":"2021-01-10T10:16:45","guid":{"rendered":"https:\/\/www.joinsai.cn\/?p=3592"},"modified":"2021-01-26T22:59:08","modified_gmt":"2021-01-26T14:59:08","slug":"brand-positioning-marketing","status":"publish","type":"post","link":"https:\/\/www.joinsai.cn\/share\/3592.html","title":{"rendered":"\u54c1\u724c\u5b9a\u4f4d\u51b3\u5b9a\u4f01\u4e1a\u5e02\u573a\u8425\u9500\u7684\u6210\u8d25"},"content":{"rendered":"\n<p>\u901a\u8fc7\u54c1\u724c\u5b9a\u4f4d\uff0c\u516c\u53f8\u53ef\u4ee5\u5efa\u7acb\u826f\u597d\u7684<a href=\"https:\/\/www.joinsai.cn\/share\/%e6%80%8e%e6%a0%b7%e5%a1%91%e9%80%a0%e5%93%81%e8%b4%a8%e5%bd%a2%e8%b1%a1\/\" title=\"\u600e\u6837\u5851\u9020\u4f01\u4e1a\u54c1\u724c\u5f62\u8c61\">\u4f01\u4e1a\u5f62\u8c61<\/a>\u548c\u4ea7\u54c1\u5f62\u8c61\uff0c\u4f7f\u6d88\u8d39\u8005\u8ba4\u8bc6\u54c1\u724c\uff0c\u5b9e\u73b0\u4e8c\u6b21\u6d88\u8d39\u751a\u81f3\u591a\u91cd\u6d88\u8d39\uff0c\u63d0\u9ad8\u516c\u53f8\u7684\u5e02\u573a\u7ade\u4e89\u529b\u3002\u5728\u6b64\u9636\u6bb5\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u5145\u5206\u610f\u8bc6\u5230\u54c1\u724c\u5b9a\u4f4d\u7684\u91cd\u8981\u6027\uff0c\u5e76\u5f00\u59cb\u52aa\u529b\u4e89\u53d6\u54c1\u724c\u5b9a\u4f4d\uff0c\u4ee5\u8d62\u5f97\u6d88\u8d39\u8005\u7684\u9752\u7750\u3002\u7136\u800c\uff0c\u5728\u54c1\u724c\u5b9a\u4f4d\u7684\u5b9e\u8df5\u4e2d\uff0c\u5927\u591a\u6570\u516c\u53f8\u5bf9\u54c1\u724c\u5b9a\u4f4d\u7684\u7406\u89e3\u4e0d\u8db3\uff0c\u5b9a\u4f4d\u4e0d\u51c6\u786e\uff0c\u7f3a\u4e4f\u65b0\u9896\u6027\u4ee5\u53ca\u7a81\u51fa\u7684\u5f62\u5f0f\u95ee\u9898\uff0c\u8fd9\u4e9b\u90fd\u65e0\u6cd5\u4e3a\u516c\u53f8\u521b\u9020\u5207\u5b9e\u7684\u5229\u76ca\u3002\u56e0\u6b64\uff0c\u5728\u8425\u9500\u6218\u7565\u90e8\u7f72\u4e2d\uff0c\u4f01\u4e1a\u5e94\u7ed3\u5408\u81ea\u8eab\u7279\u70b9\uff0c\u51c6\u786e\u5b9a\u4f4d\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u4e3a\u4f01\u4e1a\u53d1\u5c55\u8d62\u5f97\u673a\u9047\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u5b9a\u4f4d\u7684\u4f5c\u7528<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1\u3001\u63d0\u9ad8\u4f01\u4e1a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u5fe0\u8bda\u5ea6<\/h4>\n\n\n\n<p>\u4eba\u4eec\u7684\u6d88\u8d39\u610f\u8bc6\u59cb\u4e8e\u5bf9\u5546\u54c1<a href=\"http:\/\/www.honche.com\">\u54c1\u724c<\/a>\u7684\u4e86\u89e3\u3002\u5f53\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u5370\u8c61\u826f\u597d\u65f6\uff0c\u4ed6\u4eec\u66f4\u503e\u5411\u4e8e\u6d88\u8d39\u540c\u4e00\u54c1\u724c\u7684\u5546\u54c1\uff0c\u5e76\u6210\u4e3a\u8be5\u54c1\u724c\u7684\u201c\u5fe0\u5b9e\u7c89\u4e1d\u201d\uff0c\u8fd9\u663e\u793a\u51fa\u8be5\u54c1\u724c\u5f3a\u5927\u7684\u8425\u9500\u9b45\u529b\u3002\u6210\u529f\u7684\u54c1\u724c\u5b9a\u4f4d\u53ef\u4ee5\u63d0\u9ad8\u4ea7\u54c1\u5728\u5e02\u573a\u4e0a\u7684\u77e5\u540d\u5ea6\uff0c\u5229\u7528\u6d88\u8d39\u8005\u4f20\u64ad\u54c1\u724c\u58f0\u8a89\uff0c\u5e76\u4f7f\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u8ba4\u8bc6\u5e76\u4e60\u60ef\u4e8e\u8d2d\u4e70\u8be5\u4ea7\u54c1\u3002\u4e00\u65e6\u4ea7\u54c1\u5177\u6709\u53ef\u89c1\u6027\u548c\u5fe0\u8bda\u5ea6\uff0c\u5b83\u5c06\u5728\u5e02\u573a\u4e0a\u62e5\u6709\u5f3a\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2\u3001\u63d0\u9ad8\u4f01\u4e1a\u7684\u76c8\u5229\u80fd\u529b<\/h4>\n\n\n\n<p>\u6210\u529f\u7684\u4f01\u4e1a\u54c1\u724c\u5b9a\u4f4d\u6709\u5229\u4e8e\u63d0\u9ad8\u516c\u53f8\u7684\u83b7\u5229\u80fd\u529b\uff0c\u4f7f\u516c\u53f8\u5728\u540c\u884c\u4e1a\u7ade\u4e89\u4e2d\u5904\u4e8e\u6709\u5229\u5730\u4f4d\uff0c\u62a2\u5360\u884c\u4e1a\u4f18\u52bf\uff1b \u540c\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u53ef\u4ee5\u81ea\u613f\u4e3a\u54c1\u724c\u5546\u54c1\u548c\u670d\u52a1\u652f\u4ed8\u9ad8\u4e8e\u5e02\u573a\u4ef7\u683c\u7684\u4ef7\u683c\u3002\u66f4\u9ad8\u7684\u4ef7\u683c\u4f7f\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u7ecf\u6d4e\u6548\u76ca\u5e76\u4fdd\u6301\u5176\u5728\u884c\u4e1a\u4e2d\u7684\u9886\u5148\u5730\u4f4d\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3\u3001\u63d0\u9ad8\u4f01\u4e1a\u6574\u4f53\u7ade\u4e89\u529b<\/h4>\n\n\n\n<p>\u6210\u529f\u7684\u54c1\u724c\u5b9a\u4f4d\u6709\u52a9\u4e8e\u516c\u53f8\u63d0\u9ad8\u6574\u4f53\u7ade\u4e89\u529b\u3002\u4e00\u65e6\u6253\u5f00\u54c1\u724c\uff0c\u516c\u53f8\u5c31\u53ef\u4ee5\u5728\u6269\u5c55\u548c\u521b\u65b0\u53e6\u4e00\u4e2a\u65b0\u4ea7\u54c1\u65f6\u5229\u7528\u8fd9\u79cd\u54c1\u724c\u6548\u5e94\uff0c\u4ece\u800c\u4f7f\u516c\u53f8\u4ee5\u6700\u4f4e\u7684\u5ba3\u4f20\u6210\u672c\u8fdb\u5165\u4ea7\u54c1\u5e02\u573a\u3002\u4f01\u4e1a\u548c\u76f8\u5173\u5229\u76ca\u76f8\u5173\u8005\u7684\u4e3b\u52a8\u4f18\u52bf\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-3625 lazyload\" data-src=\"https:\/\/joinsai.oss-cn-shanghai.aliyuncs.com\/2021\/01\/595026320.jpg\"><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-3631 lazyload\" data-src=\"https:\/\/joinsai.oss-cn-shanghai.aliyuncs.com\/2021\/01\/248898535.jpg\"><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u72ec\u7279\u7684\u54c1\u724c\u5b9a\u4f4d\u5728\u4f01\u4e1a\u7ade\u4e89\u4e2d\u7684\u4f5c\u7528<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1\u3001\u6307\u5bfc\u8425\u9500\u7b56\u7565\u7684\u7cbe\u51c6\u5236\u5b9a<\/h4>\n\n\n\n<p>\u4e3a\u4e86\u4fc3\u8fdb\u4f01\u4e1a\u53d1\u5c55\uff0c\u79d1\u5b66\u51c6\u786e\u7684\u4ea7\u54c1\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\uff0c\u54c1\u724c\u5b9a\u4f4d\u4f1a\u5f71\u54cd\u4ea7\u54c1\u8425\u9500\u7b56\u7565\u7684\u6b63\u786e\u5236\u5b9a\u3002\u5e94\u6839\u636e\u6d88\u8d39\u8005\u9700\u6c42\u548c\u5e02\u573a\u72b6\u51b5\u6765\u8003\u8651\u4ea7\u54c1\u8425\u9500\u7b56\u7565\uff0c\u5e76\u5c06\u5176\u53cd\u6620\u5728\u4ea7\u54c1\u5916\u89c2\uff0c\u529f\u80fd\uff0c\u529f\u80fd\uff0c\u4f18\u52bf\u7b49\u65b9\u9762\uff0c\u7ed3\u5408\u4f01\u4e1a\u6587\u5316\u548c\u54c1\u724c\u5f62\u8c61\uff0c\u6307\u5bfc\u516c\u53f8\u6b63\u786e\u7684\u8425\u9500\u65b9\u5411\uff0c\u5e76\u5b9e\u73b0\u516c\u53f8\u5b9e\u73b0\u5176\u4e1a\u52a1\u76ee\u6807\u3002\u5728\u5236\u5b9a\u4ea7\u54c1\u8425\u9500\u7b56\u7565\u65f6\uff0c\u54c1\u724c\u5b9a\u4f4d\u5177\u6709\u79ef\u6781\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u5e94\u7ed3\u5408\u81ea\u8eab\u7279\u70b9\uff0c\u8fdb\u884c\u54c1\u724c\u5b9a\u4f4d\uff0c\u5145\u5206\u53d1\u6325\u54c1\u724c\u4f5c\u7528\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2\u3001\u63d0\u9ad8\u54c1\u724c\u7684\u5f71\u54cd\u529b<\/h4>\n\n\n\n<p>\u5728\u8425\u9500\u7b56\u7565\u4e2d\uff0c\u6d88\u8d39\u8005\u662f\u54c1\u724c\u5b9a\u4f4d\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u5e94\u4ece\u6d88\u8d39\u8005\u7684\u89d2\u5ea6\u5206\u6790\u81ea\u5df1\u7684\u559c\u597d\uff0c\u4e60\u60ef\uff0c\u5dee\u5f02\u7b49\uff0c\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u8feb\u5207\u9700\u6c42\u3002\u6d88\u8d39\u8005\u6279\u51c6\u8be5\u4ea7\u54c1\u540e\uff0c\u8be5\u516c\u53f8\u5c06\u83b7\u5f97\u66f4\u591a\u7684\u7ecf\u6d4e\u5229\u76ca\u3002\u8fd9\u662f\u8425\u9500\u7b56\u7565\u7684\u57fa\u672c\u76ee\u7684\uff0c\u54c1\u724c\u5b9a\u4f4d\u53ef\u4ee5\u63d0\u9ad8\u8425\u9500\u7b56\u7565\u7684\u53ef\u884c\u6027\u3002\u5f53\u524d\uff0c\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u5e02\u573a\u4e0a\u6709\u5f88\u591a\u540c\u8d28\u5316\u4ea7\u54c1\u3002\u4ea7\u54c1\u7814\u53d1\u6280\u672f\u96be\u4ee5\u7a81\u7834\uff0c\u4f01\u4e1a\u7f3a\u4e4f\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u9762\u5bf9\u5982\u6b64\u5de8\u5927\u7684\u7ade\u4e89\u538b\u529b\uff0c\u5728\u54c1\u724c\u5b9a\u4f4d\u65b9\u9762\uff0c\u4f01\u4e1a\u5e94\u51c6\u786e\u5b9a\u4f4d\u4ea7\u54c1\u91cd\u70b9\uff0c\u5c06\u6d88\u8d39\u7fa4\u4f53\u5b9a\u4f4d\u4e8e\u4e0d\u540c\u5c42\u6b21\uff0c\u5e76\u6839\u636e\u5404\u4e2a\u5c42\u6b21\u7684\u6d88\u8d39\u8005\u9700\u6c42\u548c\u80fd\u529b\uff0c\u6839\u636e\u6d88\u8d39\u8005\u7684\u9700\u6c42\u5b9a\u5236\u4e0d\u540c\u7b49\u7ea7\u548c\u5c42\u6b21\u7684\u4ea7\u54c1\u3002\u5fc3\u7406\u548c\u559c\u597d\u3002\u4ea7\u54c1\u7c7b\u522b\u53ef\u6ee1\u8db3\u5e02\u573a\u7684\u591a\u6837\u5316\u9700\u6c42\uff0c\u589e\u5f3a\u4ea7\u54c1\u5bf9\u6d88\u8d39\u8005\u7684\u5438\u5f15\u529b\uff0c\u4f7f\u4f01\u4e1a\u5728\u884c\u4e1a\u4e2d\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u5177\u6709\u8f83\u9ad8\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5e76\u83b7\u5f97\u54c1\u724c\u6548\u76ca\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-3628 lazyload\" data-src=\"https:\/\/joinsai.oss-cn-shanghai.aliyuncs.com\/2021\/01\/98484395.jpg\"><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5236\u5b9a\u6210\u529f\u7684\u54c1\u724c\u5b9a\u4f4d<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1\u3001\u7cbe\u51c6\u5b9a\u4f4d\u6d88\u8d39\u4e3b\u529b<\/h4>\n\n\n\n<p>\u5728\u8fdb\u884c\u54c1\u724c\u5b9a\u4f4d\u4e4b\u524d\uff0c\u516c\u53f8\u5fc5\u987b\u9996\u5148\u5f04\u6e05\u54c1\u724c\u6240\u9762\u5bf9\u7684\u6d88\u8d39\u7fa4\u4f53\u3002\u8fd9\u662f\u8425\u9500\u7684\u5173\u952e\uff0c\u4e5f\u662f\u62a2\u5360\u5e02\u573a\u7684\u9996\u8981\u4efb\u52a1\u3002\u4f8b\u5982\uff0c\u5c0f\u5929\u624d\u624b\u673a\u624b\u8868\u7684\u6d88\u8d39\u7fa4\u4f53\u662f\u513f\u7ae5\uff0c\u800c\u53e3\u53f7\u662f\u201c\u5c0f\u5929\u624d\u624b\u673a\u624b\u8868\uff0c\u53ef\u4ee5\u6253\u7535\u8bdd\u7684\u624b\u8868\u201d\uff0c\u53ef\u4ee5\u5145\u5206\u4f53\u73b0\u4ea7\u54c1\u7684\u529f\u80fd\u7279\u6027\u3002\u65b0\u578b\u513f\u7ae5\u624b\u8868\u7684\u8fd9\u79cd\u5d2d\u65b0\u529f\u80fd\u548c\u7cbe\u7f8e\u5916\u89c2\u4f7f\u6d88\u8d39\u8005\u5927\u653e\u5f02\u5f69\uff0c\u5e76\u6293\u4f4f\u4e86\u7236\u6bcd\u548c\u5b69\u5b50\u7684\u6d88\u8d39\u5fc3\u7406\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2\u3001\u4f01\u4e1a\u5b9a\u4f4d\u8981\u4f53\u73b0\u4f01\u4e1a\u7684\u5dee\u5f02\u5316<\/h4>\n\n\n\n<p>\u5728\u73b0\u4ee3\u5e02\u573a\u4e2d\uff0c\u7ade\u4e89\u53d8\u5f97\u8d8a\u6765\u8d8a\u6fc0\u70c8\uff0c\u540c\u884c\u548c\u4ea7\u54c1\u4e4b\u95f4\u7684\u7ade\u4e89\u4e5f\u8d8a\u6765\u8d8a\u6fc0\u70c8\u3002\u5728\u5982\u6b64\u4e25\u5cfb\u7684\u5f62\u52bf\u4e0b\uff0c\u4e00\u4e2a\u54c1\u724c\u8981\u60f3\u5360\u6709\u4e00\u5b9a\u7684\u5e02\u573a\u5730\u4f4d\u5e76\u5728\u540c\u7c7b\u4ea7\u54c1\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5c31\u5fc5\u987b\u5f62\u6210\u81ea\u5df1\u7684\u7279\u5f81\u5e76\u83b7\u5f97\u6d88\u8d39\u8005\u7684\u8ba4\u53ef\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u5b9a\u4f4d\u5fc5\u987b\u662f\u552f\u4e00\u7684\uff0c\u8981\u4f53\u73b0\u51fa\u533a\u522b\u4e8e\u5176\u4ed6\u4f01\u4e1a\u7684\u5dee\u5f02\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"www.joinsai.cn\"><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\u4f01\u4e1a\u54c1\u724c\u8d4b\u80fd\u4e13\u5bb6\" class=\"wp-image-3022 lazyload\" width=\"512\" height=\"208\" data-src=\"https:\/\/joinsai.oss-cn-shanghai.aliyuncs.com\/2020\/12\/\u4f01\u4e1a\u54c1\u724c\u8d4b\u80fd\u4e13\u5bb6-1.png?x-oss-process=image\/resize,m_fill,h_416,w_1024\"><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u7ba1\u7406<\/p>\n","protected":false},"author":1,"featured_media":3624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[32,33],"class_list":["post-3592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-share","tag-32","tag-33"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/posts\/3592"}],"collection":[{"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/comments?post=3592"}],"version-history":[{"count":0,"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/posts\/3592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/media\/3624"}],"wp:attachment":[{"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/media?parent=3592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/categories?post=3592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joinsai.cn\/wp-json\/wp\/v2\/tags?post=3592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}